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Category Manager, Birmingham

Job Title

Category Manager, Birmingham

RecruiterBis Henderson Recruitment
Industry SectorGrocery, Logistics Services, Non-Grocery, Other, Retail, Transport & Distribution, Warehousing & Distribution
Salary£35,000 to £45,000 per annum
LocationsBirmingham, Herefordshire, Shropshire, Staffordshire, Warwickshire, West Midlands, West Midlands
Contract TypePermanent
Job CategoriesLogistics Jobs, Project Management
Date Posted25 April 2018

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This is a fantastic opportunity for the right person, if you can demonstrate extensive experience in a FMCG category Manager position within a branded, FMCG supplier. Although not central to the role, they will at least have a personal interest in health / sports nutrition and be able to have an informed view of the trends currently affecting the category. I am keen to speak with keen sportsmen/women that are highly passionate about their well being, creative and highly motiovated to achieve their persoanl and professinal goals.


● To lead and work directly with the sales team to develop category influence though:
o The development of the category vision & strategy into customer specific plans
o The development and management of ‘best in class’ category partnerships, growing the category and share of space & sales.
o The development of strong business relationships with contacts across our trade customers
o The development of ongoing category insights to deliver continuous category development in our customers; demonstrating a proactive attitude.

● To create compelling, insight led category sells to our customers independently
● To support the sales team in the delivery of sales, distribution & brand initiative objectives.
● To behave as an empowering leader engaging hearts and minds to deliver our brand promises
● To act as the lynchpin to connect channel strategies and category strategies.
● To review, develop and implement (in conjunction with the Category Controller) a medium to long term category strategy taking in to account the commercial goals set by the business.


• Working within the sales team structure the Category team’s role is to deliver compelling category insights & sells to drive incremental growth in the Functional Snacking market within the trade customers; and to provide shopper, customer & category insight internally to enable effective planning & execution.
• To provide insight to the Marketing team to ensure plans are relevant to our customers & shoppers.
• To execute a category strategy to grow both the category, and their share within it.
• To extend our horizon of ‘future thinking’ beyond the current year in range, display & shopper facing communications.


● The job holder may be required to make professional presentations on an ad hoc basis both internally and externally in order to raise the profile of the category function.
● Use market data (specifically customer EPOS data) to evaluate activity and use market intelligence to develop clearly targeted sector and account specific plans (in conjunction with respective BDM) to maximise business opportunities.
● Involvement in cross functional projects. (E.g. NPD, Logistics, Marketing initiatives)
● Whilst Account Managers do not directly report into this role – this is a key coaching role within the business – ensuring best practise is shared across the channels.


• Business related degree
• Extensive experience in an FMCG company with marketing, sales promotion and sales management experience. Broad experience of field and head office account management covering all sectors of the FMCG market
• Excellent communication and management skills
• Ability to generate and evaluate creative ideas and produce and implement a rolling activity plan
• Applicants will need strong working knowledge of Power Point, Word & Excel

Recruiting a similar role?

Bis Henderson work with businesses to hire professionals on a permanent and interim basis across professional, management and executive roles.

Specialising in Supply Chain recruitment, Logistics recruitment, Procurement recruitment and eCommerce recruitment, we deliver candidates that meet your objectives – every time.

For more information please call 01494 620 160.

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Recruiter: Bis Henderson Recruitment
Tel: 01604 876 345
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Demand Planner EMEA
High Wycombe

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