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Customer Marketing Manager, Birmingham

Job Title

Customer Marketing Manager, Birmingham

RecruiterBis Henderson Recruitment
Industry SectorGrocery, Logistics Services, Non-Grocery, Retail, Transport & Distribution, Warehousing & Distribution
Salary£40,000 to £50,000 per annum
LocationsBirmingham, Herefordshire, West Midlands, West Midlands, Worcestershire
Contract TypePermanent
Job CategoriesLogistics Jobs, Project Management
Date Posted25 April 2018

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This is a fantastic opportunity for the right person, if you can demonstrate extensive experience in a FMCG Customer Marketing Manager role working successfully as a conduit between Customers and Sales Teams then please do get in contact. I am keen to speak with keen sportsmen/women that are highly passionate about their well being, creative and innovative about their approach to marketing and the development of messaging materials for Customers and Sales Team as well as using brilliant insights to translate key brand messages and develop key Channel and Customer marketing strategies.


• This role is the ‘bridge’ between the Marketing and Sales teams
• Uses brilliant insights to translate key Brand messages and develop key Channel & Customer marketing strategies for the brand and range in line with the overall business strategy
o Creates targeted marketing collateral by prioritized Channels and Customers

These will include:
 Creating world class sales tools
 ‘Pictures of Success’ to demonstrate Category leadership to customers
 ROS driving mechanics
 Trade and Customer publications

• Commerciality: Takes P&L responsibility for the Brand in customers and tracks marketing and sales key metrics and identifies areas of improvement
• Works with the Marketing team to develop targeted Brand positioning and messaging which differentiates our product in customers
• Works closely with the Category and Sales teams to create winning tools and campaigns to grow the GRENADE? brand
• Is fluent in the "Voice of the Customer" and champions the customer within the business
• Produces high impact customer testimonials for Sales and Marketing teams to leverage


•Extensive experience in an FMCG Customer Marketing role with accountabilities as above
• Ability to understand and consolidate Brand Marketing plans into a clear and compelling Channel and Customer plan
• Track record of developing messaging materials for Customers and Sales teams
• Outstanding written and verbal English, communication and presentation skills
• Self-starter with strong ability to build relationships, influence and deliver in a cross-functional environment
• Sharp analytical skills with experience of assessing the competitive landscape and prioritizing according to opportunity
• Excellent commercial decision-making, project management and delivery skills
• Experienced in briefing internal and external ‘agency’ teams, managing creative development and assessing creative work against the objectives of the Business


• Bachelor's Degree in Marketing or a Related Field
• Interpersonal communication skill
• Demonstrable track record in creating Marketing Strategies
• Commerciality
• Creativity
• Financial P&L understanding
• People Management & Leadership
• Applicants will need strong working knowledge of Power Point, Word & Excel

Recruiting a similar role?

Bis Henderson work with businesses to hire professionals on a permanent and interim basis across professional, management and executive roles.

Specialising in Supply Chain recruitment, Logistics recruitment, Procurement recruitment and eCommerce recruitment, we deliver candidates that meet your objectives – every time.

For more information please call 01494 620 160.

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Recruiter: Bis Henderson Recruitment
Tel: 01604 876 345
Recruiter Profile
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Demand Planner EMEA
High Wycombe

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